Reader, One of the most common questions I get is: How often should I be promoting my offer? Aka... how many promotional posts and emails should I be using every week? So today, that's what we are going to dive into - because if you know me, you know my answer is it depends. Time to dive into the nuance. But first, the short answer: You should be sharing your offer EVERY DAY. However, you CAN'T post constantly about it, and you certainly can't email every day. Which is why it's CRITICAL you...
1 day ago • 3 min read
Reader, Every single day our clients are coming to us with new wins from Trust Building Offers. Today, we got this in our group... But this stuff happens DAILY. 40 new members here. 35 there. 100 with a few emails. We even have one client who has generated 7 figures in the last few months solely through her Trust Building Offer. But the cool thing is that our clients aren't just making sales into their low ticket offers daily, they are UPSELLING into their mid and high ticket offers too. Like...
5 days ago • 2 min read
Reader, Very few "online gurus" are talking about how brutal it is out here in these streets. But it is. And as a business leader who ideally wants not only to stay in business but also to grow it, you need to be able to make hard decisions in a calm, cool, and collected way. So today is a little less thought leader-y and a little more biz pep-talk-y. You with me? Let's do it. Step 1: Assess what is working and what is not. Before you do ANYTHING, ask yourself... What's driving revenue (and...
8 days ago • 3 min read
mustReader, Happy Tuesday! Welcome to our WEEKLY round-up email with all the important deets you need to crush your business goals this week! FREE WORKSHOP: On June 4th, Kelly and I are hosting a new workshop called The Daily Sales Accelerator. There is a KILLER VIP upgrade option (after you register for the free workshop) that gets you our $500 sales template bundle. This bundle is responsible for thousands in sales for our VBS members, and the upgrade is only $97 (it includes some other...
about 1 month ago • 1 min read
Reader, Before I dive into my regularly scheduled newsletter, I've got something for all of you aspiring book writers! Our incredible client, Sue, helps faith-based FINALLY write the book God has placed on their heart. AND - she is giving away her free book that comes with A TON of bonuses. When you download your free copy (that she typically charges for), you get a bunch of bonuses including resources on how to outline your book, the book writing process, naming your book, and MORE! This is...
about 1 month ago • 3 min read
Reader, It's no secret that Live Launching has changed. The good news? It still works, and ALL of the fundamental principles still apply. BUT the bad news? The application of those principles is CHANGING quickly. So, here's a breakdown of what you need to change to make things work OPTIMALLY for your launches. Shift from paid leads to organic leads. However, because the buying process has lengthened, we've shifted our strategy. We used to spend MOST of our ad budget on direct to launch ads,...
about 1 month ago • 2 min read
Reader, Alright, you know I am not the biggest fan of batching content - for ME, personally. I am an in-the-moment kind of girlie. But, I recognize that MOST people don't operate that way. And shouldn't. So today, I am breaking down a simple flow for you to use to batch your content! BUT - before I get started, let's chat about something SERIOUS. A lot is changing in the online world, and some of it has some serious legal implications. And while that might not be the most exciting thing to...
about 2 months ago • 3 min read
Reader, Usually I do a deep dive strategy on Saturday mornings, but today is just a little different. Today, I want to pose some questions to you... So you can think critically about your brand and marketing strategy. This is stuff I want you to whip out a journal and start journaling. Because the truth is - our world is becoming more and more un-human. AI writing. AI photos. AI avatar videos. AI call centers. Automated EVERYTHING. Which means EVERYTHING we know will become a commodity,...
about 2 months ago • 4 min read
Reader, Today's newsletter is a little different - it's kind of a tough love, honest take on what is required to build your personal brand as a thought leader in today's world. So - buckle up. BUT first... Can we chat about something not so sexy??? Like how legal and legit your biz is? Cuz' if I'm being honest - marketing and legal, we aren't always besties. However, after running multiple companies, I have had my fair share of contracts, trademarks, and calls with legal. And while it isn't...
2 months ago • 3 min read